Starbucks Corporation, doing business as Starbucks Coffee, is an American coffee company and coffeehouse chain based in Seattle, Washington. Founded in 1971, Starbucks is now the largest coffeehous...
Starbucks Corporation, doing business as Starbucks Coffee, is an American coffee company and coffeehouse chain based in Seattle, Washington. Founded in 1971, Starbucks is now the largest coffeehouse company in the world, with 22,766 stores in 65 countries and territories, including 12,802 in the United States, 1,930 in China, 1,409 in Canada, 1,121 in Japan and 825 in the United Kingdom.
Starbucks is considered the main representative of "second wave coffee", initially distinguishing itself from other coffee-serving venues in the US by taste, quality, and customer experience, while popularizing darkly roasted coffee. Since the 2000s, third wave coffee makers have targeted quality-minded coffee drinkers with hand-made coffee based on lighter roasts, while Starbucks nowadays used automated espresso machines for efficiency and safety reasons.
Starbucks locations serve hot and cold drinks, whole-bean coffee, microground instant coffee, espresso, caffe latte, full-leaf teas, pastries, and snacks. Most stores also sell pre-packaged food items, hot and cold sandwiches, and items such as mugs and tumblers. Starbucks Evenings locations also offer a variety of beers, wines, and appetizers after 4 p.m. Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film. Some of the company's products are seasonal or specific to the locality of the store. Starbucks-brand coffee, ice cream and bottled cold coffee drinks are also sold at grocery stores.
From Starbucks' founding as a Seattle coffee bean roaster and retailer, the company has expanded rapidly. Between 1987 and 2007, Starbucks opened on average two new stores every day. Starbucks had been profitable as a local company in Seattle in the early 1980s but lost money on its late 1980s expansion into the Midwest and British Columbia. Its fortunes did not reverse until the fiscal year of 1989-1990, when it registered a small profit of $812,000. By the time it expanded into California in 1991 it had become trendy. The first store outside the United States or Canada opened in Tokyo in 1996, and overseas stores now constitute almost one third of Starbucks' stores. The company planned to open a net of 900 new stores outside of the United States in 2009, but has announced 300 store closures in the United States since 2008.